New blog adverb.org takes on advertising practices and has a great post asking the question, “Who clicks ads?”
There is no clicker-to-non-clicker formula. People who use iPads might not be obfuscating your Flash banners because of their cleverness. They may simply just not have access to the platform. Conversely, people who click the dancing leprechaun vomiting dollar signs may be the cleverest hipster in Haight-Ashbury.
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