As far as I can see anyone can put this button up. It might work better if there was some kind of seal of approval implied, that way it might mean something.

We do plan to keep an eye on sites that post the graphic, but it’s a pledge, not a certification. If they don’t follow it, it’s simply like breaking a promise.

I’m sure that site believes that graphic isn’t annoying (I looked and personally don’t see it as something designed to get me to click on it).

One reason for not willing to see ads is a slow internet connection, such as modem, gprs, or even gsm-data.

If there was a functionality in the browser that asks the webserver nicely not to send ads, and the page was certified “annoy-free” with “don’t block my ads”- logo, i would not block the ads when using an internet connection faster than a modem.

Novadays, the web advertising fights against itself. Any guesses, how long will it take before the web gets even worse than email with it’s spams and viruses?

neosis

On the comment of the capability to enable/disable adblock dynamically using web/html/etc, code, it sounds nice, however it can be exploited if it becomes common knowledge, or exploited period.

I think some serious rebranding (starting, of course, with the advertisements themselves) will be necessary in order to convince casual surfers that advertisements are okay.

Consider the success of Google’s text-only ads. Simple is beautiful, and a logo that uses non-complementary colors, multiple font styles, and exclamation points, all squashed into a tiny oblong, does not exactly embody this ideal.

Ha! A green “No” circle! How counterintuitive. Ha! Imagine the logo of the adblockers, with their bold red “No” striking down a popup. Now consider the irony of your big green “No” enclosing this logo. “No No” You guys crack me up.