Advertising Hall of Shame Nomination: Lower My Bills
The first nomination for the Adblock.org advertising hall of shame goes to Lower My Bills. It doesn’t take long to find one of their over-the-top ads with creative that has nothing to do with the subject and everything to do with catching your attention. This one was found on .
There are many of them, but this is the first I’ve found since starting on this ad-rating project. Upon page-load, the video starts where buy viagra buy cialis buy cialis professional buy viagra professional an attractive woman is nuzzling a goofy guy. After several seconds the video stops and will resume if you mouse over it.
Rusty Griswold: I think he’s gonna pork her, Dad.
Clark Griswold: Just eat your breakfast, Russ.
Rusty still watching
Clark Griswold: He’s not gonna pork her, Russ.
Rusty Griswold: I think he’s gonna.
Clark Griswold: He may pork her, finish your breakfast.
This is reason #4,241 why we have ad blocking.
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April 20th, 2006 at 10:15 am
I am in the business of internet marketing and have been looking at lower my bills crazy unrelated ads for a while now. The first really random unreliable creative that got my attention was what appeared to be an animated robot of some kind living in a dungeon, dancing and playing a xylophone. I understand how these ads seem to be good candidates for your hall of shame, but I think there is an understated brilliance to the concept of these ads, they get our attention. Trying to figure out what the hell is going on in the ad is what gets you to look at the ad. For example what are these two weird people doing cuddling and why is the quality of their image fuzzy and what does that have to do with lowering my bills, simple genius, you have just spend a minute looking at an ad you would have normally just passed over. My company who business is similar to lower my bills with our student loans consolidation- product, could lean a thing or two from this unique form of web advertising.
September 6th, 2006 at 12:50 pm
I totally disagree. The lower my bills ad with the woman in all black walking across a roof trying not to fall to her death is very disturbing. Sure it got my attention. Enough for me to come here and to talk to them. But, the attention they got from me was not positive, but I would now do anything not to use them.
September 14th, 2006 at 9:03 pm
Interestingly enough the Lower My Bill ad running on 9/14/06 featured a couple silhouetted by a full moon as a backdrop. They dance in animation back and forth across the roof of a house. Two phallic shaped exhaust vents to the couple’s lower left protrude through the roof stand erect as the man’s rear end bumps up against one of them three times in rhythum. The young girl appears to be nude and is a bit overweight. The man, while he doesn’t seem nude, has one bum arm that never allows his hand to go above his waist while the other arm and hand freely flow in the air consistant with someone dancing. In certain moving positions the bum arm wiggles from his crotch making it appear as a large silhouetted penis. Hmmmm? Sounds like another Hall of Shame candidate.
September 15th, 2006 at 3:50 am
Gary, you’re spot on about the latest dancing in front of the moon ad. I didn’t look long enough to (consciously) notice the subliminal messaging, but I need to look again!
September 23rd, 2006 at 10:34 am
i hate these ads so much i just googled them and came across this page. this kind of work is what gives advertising such a bad rap. advertising can be fresh, new, and interesting but these are just pretty much the bottom of the barrel. what makes it even more annoying is the multiple placements on pages. so on cnn.com you have not just 2 unattractive blobs gyrating across your screen but you have four. i do have to confess that the dancing man does seem to hold my interest longer than the blob of a woman but that still does not mean i would have even the slightest bit of confidence in this company. i would purposely avoid them much like any other company i detest because of their ads, logo, etc.
October 1st, 2006 at 10:33 am
I have to agree with most everyone’s comments so far…I would add that not all attention is equally positive. If I notice you because you are an ass doesn’t mean that i will ever come to like you, same with these ads, they are irratating to the extreme. Particularly the dancing couple, for some reason I hate that one the most. I actually USED to have a positive impression of Lower My Bills now I despise them. Their ads are large, stupid, purposely ugly and the animation is designed to distract you from your primary objective which is to read the Web page content, not the ad.
Of course, I reserve my largest serving of hate for the “Eye Blaster” type of Ad which “floats” above the page content on a separate layer and scrolls down with you so you can’t get rid of it, extra points go to the ads that actually COVER the paqe content and, similarly, the only way to get rid of them is to hit the close box which only serves the creator’s purpose - to make you interact in some way with their ad.
Yahoo! is even using an Eye Blaster type ad on My Yahoo asking if you want to participate in some survey…NO!
October 2nd, 2006 at 8:47 am
Like design_officer, I was bothered by these ads so much that I Googled it just to see if it bugged anybody else. I have never Googled ads because they bugged me before. I’m glad at least that the dancers stop after about 10 second (unless you roll over them), and not that I have any bills to lower, but if I did, I sure as hell wouldn’t use lowermybills.com
October 5th, 2006 at 3:18 pm
A little late but I too loathed the Lower my Bills ad with the sultry silhouetted dancers. I knew right off the bat what they were doing…and to say so would mean even this comment would have to be censored. I noticed an ad today with what appears to be ballet dancers. A bit better.
October 7th, 2006 at 12:40 pm
I was glad to find this site and others who detest the Lower My Bills ads! Most recently there has been there a banner ad on hotmail.com with a pair of cowboys instead of the dancing couple. This graphic is less disturbing than the gyrating couple, but still makes absolutely no sense. Moonlight silhouettes dancing on a rooftop (which only vaguely looks like a roof) for a mortgage consolidation company . . . are we to assume that if we, too, use Lower My Bills that we will pay off our mortgage or save so much money that we will be inspired to dance for joy on our rooftops? It is just irritating!
October 9th, 2006 at 5:13 pm
I hate these ads so much that I, too sought out somewhere to vent about them.
The funniest thing EVER about the LowerMyBills ads is the time I saw one on a Yahoo! News story about people taking out stupid mortgages they can’t afford. You can’t script this stuff.
October 20th, 2006 at 3:45 am
Hi .. awesome find…This is a must read for me,
Thanks for sharing the great info with us all.
October 21st, 2006 at 3:15 pm
That fat chick dancing in the ad is hot!
October 27th, 2006 at 8:49 am
I googled lowermybills ad to see if there were anyone just as irritated as me with the two stupid looking dancers. Look at that guy, who dances like that? he’s flipping his leg like a jerkoff. And why is that fat biatch so happy? She should be sad that she looks so fat. I wish they would both fall off the roof
thanks
I feel better
October 30th, 2006 at 5:57 am
I totally agree that the dancing is annoying! I wish it would end! Now they are dancing on some guy’s tatoo! When will it stop? Is there anyway to make them go away?! What if there was a chain e-mail that asked people to contact lower-my-bills and asked them to not post the ad? Maybe that would work. Do they really get hits from it anyway? Who would click on it, except in an attempt to make it stop? Thanks for having this spot to vent about it. I wouldn’t ever use their company! I just want the ads to stop gyrating so I can read the articles.
November 2nd, 2006 at 4:42 pm
The lowermybills dancing ads are the most ANNOYING ads ever made. Yes, I now know the company but I HATE them…would never, EVER think of using them.
November 4th, 2006 at 8:27 pm
Am I the only one that finds the dancing couple to be strangely hypnotic? I could stare at that gyrating ad all day! Hooray for lowermybills!
November 6th, 2006 at 2:25 pm
I too, find Lowermybills’ ads truly offensive (and what do they have to do with the subject??????) What’s up with the tattoo? And why does this woman have such a friggin ROLL? Bad enough I have to see so many fat people in everyday life — I don’t want to see them in advertisements.
November 9th, 2006 at 12:53 pm
The LowerMyBills ads have been poorly designed too. Remember the one with the monkey eating his banana? If you look closely, when you put your cursor over the monkey it jumps in the air. However, the shadow below the monkey continues to make the motion of the monkey eating the banana. Then, when you highlight over the shadow, it turns red and jumps in the air while the monkey above is enjoying his banana. It’s funny but sad.
A more recent example: the ad with the two cowboys dancing. Notice that the cowboy claps after he turns left and right. The first clap looks normal, but the second clap clearly looks like the silhouette is playing backwards (i.e. he’s “reverse clapping” or clapping outwards). A minute detail, but another example of the poor quality of their ads.
November 10th, 2006 at 8:06 am
areacode212 - you’re not the only one. Hypnotic and annoying at the same time.
November 10th, 2006 at 2:10 pm
If so many people find this ad annoying, why is it still up ang going? Everytime I go to read the MSN news I am haunted by these lame dancers who I wish would just fall off the roof. Thats horrible advertising if your looking to bring in buisness. Sure it might catch your attention but rather then wanting to click and lower some bills your wanting to find a place to ask, who the hell thought about putting some lame dancers up to advertise for their site. And more so, why a geeky looking guy and a fat girl? Jack sprat and his wife dancing the night away after deciding on their dinner problems.
Someone post an email link so we can write to these bozo people and let them know how much this ad is frustrating people! If I see it one more time I am going to vomit black shadow lame dancing chunkies.
November 10th, 2006 at 10:37 pm
I am so glad I ran across this site. I have already written lowermybills.com and told them how I feel about their horrible ads. I asked them if there was any way I could stop the ads from appearing on my computer. As of yet, I am still awaiting their answer. These ads make me so angry that I feel like going on a shooting rampage. Honestly. The 80’s called, it wants its clip art back.