Ad Review: Screen Peel
I came across the “screen peel” effect, offered by Visual Steel, in real life here: Information Week.
The ad presents itself as a peeled over corner of the web browser. It’s animated and the page corner moves and the content “behind” the exposed corner scrolls by.
When you mouse over the corner, the whole screen peels away to expose the full advertisement.
The effect is quite good, especially with a reflective image of the content onto the back of the peeled corner.
I do like the idea of a small ad that when interacted with, can expand and allow the user to explore further. If it weren’t for the pulsating corner, I’d give this one a positive rating. But it’s a bit too distracting.
March 14th, 2006 at 12:29 pm
I realize it’s flash, of course, and I’m glad for you that it’s easily blockable. You must know by now that I’m happy with you blocking whatever you wish, as long as you’re the one knowingly doing the blocking on your computer. Hopefully you only block stuff that you find unreasonable and you keep the website owner in mind.
Yes, I should have mentioned the CPU usage. It does run actively so that it does it’s pulsing thing. I noticed it’s animation slow down by more than half when the window lost it’s focus (on OS X. Don’t know if Windows is smart enough to do that.) Can’t say that it’s bothering my computer anyway.
Besides, I would hope that Information Week knows their demographic well enough to realize that they’re mostly on high-enough bandwidth connections to support their advertising.
October 24th, 2006 at 8:24 am
Are you sure that Visual Steel is responsible for this technology?
Why do they make no mention of it anywhere on their site (badly in need of a redesign)?
The ads look mildly interesting, I would like to know who the creator(s) is.
December 10th, 2006 at 5:39 pm
I’m adding a link to a game I’m hooked on, but these ads for breast enchancement are horrible - and why put them here? I know this site is neutral but those are the kind of ads that I keep ad-blocking enabled for.