Are you a developer creating ad blocking software? Please take a few minutes and read the perspectives provided in this section, particularly the guidelines for software developers.
We acknowledge that you are developing adblocking software based on user demand and we do believe in user choice. Here are our suggestions on how you can develop AdBlocking solutions that offer user choice without going too far in blocking activity.
After all, it’s not something that’s so loathsome or unheard of in other media. We all put up with advertising on television, print media, billboards, even blimps and banner-towing airplaines. So why block ads on the Internet with such vigor?